LA Auto Show: 2016 Volkswagen Beetle Dune

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Baja Beetles were a trend in the late ’60 and early ’70s, and the upcoming 2016 VW Beetle Dune aims to recapture some of their appeal.


What Is It?

It’s smart for VW to mine the Beetle’s history; it was a long-running car with a lot of fans. Baja Beetles – those lifted, knobbly-tired Bugs – seemed to match up with the dune-buggy phase of car enthusiasm, where driving on beaches was suddenly the coolest thing you could think of.

The Dune pretty much a lock, stock and regular-old Beetle, and it’s doubtful you’re going to do much off-roading with the Dune’s fashionably thin-sidewalled, 45-series tires. But there are a few neat touches that give the Beetle Dune some unique flair.


What Volkswagen Says:

Joerg Sommer, Vice President, Product Marketing and Strategy, Volkswagen of America, Inc:

“The new Dune successfully captures the iconic spirit of Baja Beetles, with a more rugged feel and amenities never before offered on the third-generation Beetle.

“With its sporty and aggressive design and a number of the new technology features, we are confident that the new Dune will appeal to both new and returning Beetle customers.”


What’s New In The 2016 Beetle Dune:

  • Stance that is higher (0.4 inches) and wider (0.6 inches)
  • Unique bumpers and side moldings
  • Unique 18-inch “Canyon” wheels on 235/45 tires
  • Sport seats with contrasting orange stitching


When Will It Go On Sale?

First quarter 2016 for the coupe, third quarter for the convertible.