Aston Martin is Reviving the Lagonda Name (Again)

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Lagonda-Aston-Martin-BestrideAccording to Top Gear, Aston Martin will be reviving the Lagonda name for a “super saloon” which will compete with the likes of the Mercedes-Benz, Bentley and Rolls-Royce.

“There will be carbon fibre in the body panels, hand-built by Aston Martin’s Gaydon workforce, and while no powertrain details have been given, you’d be safe to assume the firm’s new 565bhp V12 – seen in the Vanquish and V12 Vantage S – will be front and centre,” says the Top Gear report.

Lagonda was a British luxury car brand founded in 1906. In 1947, Aston Martin purchased the company.

The brand essentially disappeared until 1961 when the Rapide name was resurrected. In 1975 and 1976, Aston Martin sold an outlandishly styled and notoriously unreliable luxury sedan with the Lagonda name.1976-Lagonda-Aston-Martin-Bestride

In 1993, the name was revived once again for a concept at the Geneva Auto Show, and a small run of cars built on the Aston Martin Virage chassis.

Since then, Aston Martin has threatened to revive the brand a half a dozen times, suggesting it would be used anywhere between a line of luxury cars and a premium SUV. “The Lagonda brand would allow us to develop cars which can have a different character than a sports car,” said CEO Ulrich Bez in a statement back in 2009. “Lagonda will have its own niche with luxurious and truly versatile products suitable for both existing and emerging markets.”

No word on when a modern Lagonda will be produced, but you do want one, you’d better live in the Middle East, because at present, plans are only to sell it there.

Craig Fitzgerald

Craig Fitzgerald

Writer, editor, lousy guitar player, dad. Content Marketing and Publication Manager at