Batman v Superman: Dawn of Justice hits theaters on March 25, so it’s time for all the product partnerships to start making an appearance. Jeep and Dodge are on the list and their new marketing campaign includes the Dawn of Justice Special Edition Jeep Renegade.
You’ll be seeing lots of Fiat Chrysler Automobiles (FCA) products in the film in a co-branding effort that includes Jeep, Dodge, Chrysler, Fiat, Alfa Romeo, Maserati and even heavy-duty Iveco commercial equipment from their partner company, CNH Industrial.
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If it has wheels, it looks like it’s going to be a FCA product. This does leave us wondering how they’re going to handle the Batmobile. Would that be some kind of Hellcat variant? It could work.
The special Jeep Renegade isn’t a one-off – you’ll be able to buy it at your local dealership even if you’re not a superhero from Krypton or a billionaire with a thing for bats.
It comes in either Granite Chrystal or Carbon Black with 18-inch Gloss Black wheels and Gloss Black exterior accents. This might be inspired by a movie with two superheroes, but it seems decidedly Dark Knight if you ask us.
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The inside continues the theme with nothing but black everywhere you look. There are black premium cloth seats and High Gloss black finishes with Metal Diamond accents on the shift knob and door handles. There isn’t a spot of color in this thing, so clearly there’s a Batman bias and the Man of Steel is out of the picture.
The only nod to both superheroes is an exterior badge with the movie’s logo of a bat intertwined with Superman’s S.
Underneath all the black is a Jeep Renegade Latitude 4×4 with a 2.4-liter, 4-cylinder engine paired to a nine-speed automatic transmission. It includes Jeep Active Drive 4×4, Selec-Terrain with four drive modes, and a ParkSense rear view camera.
The Popular Equipment Group is included as standard, which adds remote start, dual-zone automatic temperature control, and a power driver’s seat.
You’ll see the car in action in a 15-second spot that airs beginning in the middle of March.
It will have chase scenes that include the Dodge Challenger and Durango, playing with the notion that every good superhero needs a dastardly villain and those villains need great cars, too.
The Dawn of Justice Jeep Renegade will be in showrooms later this month with a price of $26,250.
