STREETSIDE: Chevrolet Apache 10 – When the Pickup Grew Up

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This flat-black Apache 10 points to the time when Chevy trucks began performing the wide range of duties we see them doing today.

I’d just finished reading our editor-in-chief Craig Fitzgerald’s 2016 Toyota Tacoma TRD Off Road review, and it was time to take out the dogs. Around the corner sat this Apache 10.


Which pretty much makes this pickup-truck day here at BestRide, as we’d also published Tim Esterdahl’s primer on choosing the right pickup for towing.

This Apache is either a 1960 or 1961, judging from the grille. It’s a significant truck, as 1960 was the first year when Chevy trucks stopped being strictly light-duty.


Instead, the ’60 was based on a platform that could grow into a variety of heavier-duty trucks, one-ton and up, for people and companies with big-time hauling needs.

Related – Review: 2016 Chevrolet Silverado 2500HD High Country with Duramax Diesel

This particular Apache appears to have started out finished in red, with a tailgate later sourced from one that was originally white.


The sheer amount of metal it took to sculpt these trucks never ceases to amaze.


This Apache becomes even more striking when compared with modern cars that continue becoming lighter and sleeker.


Although  there are some areas where the sculpting can seem almost delicate, as in the thin contours of the front fenders.


The front end on this Apache is loaded with character, with eyebrow-like turn signal housings on the hood.


Centered between them is the beefy and shiny Chevrolet logo. That logo alone probably weighs as much as the entire hood on a Chevy Spark.


Car-like styling expanded further into Chevy’s trucks in 1960, with a full-width grille panel housing two tightly grouped headlights on each side. The visors over the lights on this example give a heavy-lidded look.


Love the fine styling of the greenhouse and roof. The word “flair” seems to have been invented for this, and the white roof is a nice touch.


The rear window wasn’t full-width, but it was big enough for an over-the-shoulder view.

The modern gauges allow the driver to monitor this Apache’s functions in what appears to be daily use, fully 56 years after its design first debuted.


The eight-ball shifter is fun, and the instrument panel has a two-cowl shape…


…which relates to the hood’s dual bulges.


This Apache’s short bed gives the truck a front-heavy look…


…and the rear is as simple as the front is complex. The red tailgate chains are hot little accents.


The Apache’s front end went from four headlights to two for 1962, and the Apache name was dropped soon after. It’s great that this one is still around for transportation and hauling.

Tell us in the comments – what do YOU think of this Apache?