Got a Friend Who Hasn’t Replaced Their Airbag? Carma Project Pays You to Let Them Know

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We get it, everybody’s busy. But according to recent data, millions of people are still riding around with Takata airbags that can cause injury and death if they deploy in an accident. It’s easy and free to get them replaced, and a new peer-to-peer safety platform called Carma Project is helping people point their friends and families toward a solution.

Carma Project today is the first-ever social and incentive-based program designed to boost consumer response to serious automotive recalls. The program’s first project is a collaboration with Toyota Motor North America (TMNA).

By the end of 2019, the Takata Airbag recall will involve cars from 19 different automakers, with a projected 70 million airbags. Millions of drivers and passengers who are driving these vehicles continue to be at risk, despite massive outreach from the manufacturers, safety advocates, dealers and the media. Today, one out of three Takata airbags still haven’t been replaced.

“We know that friends and family can play a powerful role in influencing how people make decisions about safety,” said Toyota Motor North America’s Vice President of Product Quality and Service Support Tom Trisdale. “Our partnership with Carma Project is designed to motivate and incentivize people to share critical information about the recall, including how to get the remedy for free.”

Carma Project was designed to facilitate the process of people helping people by alerting them to life-threatening automotive recalls.

Here’s how it works:

1. Sign up for an account.

2. Complete a few easy “missions” to learn about the program and check your own vehicles to see if they’ve been recalled

3. Alert your friends and family to find out about their own vehicles

When your friends and family use the site with the link you’ve provided, you get a $5 reward. If your contacts go through with the service and have their airbag replaced, you get a $50 reward.

Painless, easy, and thoughtful.

The video explains how the project gets you and your friends involved:

“We’ve built a similar solution in healthcare and have seen it work,” said Carma Project CEO Fabio Gratton. “Companies struggle to identify participants for clinical trials, because they are hard to find and oftentimes ignore industry outreach. But a friend or family member has that trust, access, and influence to ensure that those people learn about these trials and ultimately receive those potentially life-saving medications. We’re confident that this approach will work in the automotive world, especially when combined with our incentive model.”

A simple license plate photo or typing a VIN into a recall lookup tool on Carma Project’s website allows involved Toyota, Lexus, and Scion owners to immediately take action and book an appointment for a free Takata airbag fix. Referring individuals can also earn financial rewards for every eligible Toyota, Lexus, or Scion that is fixed.

“As more automotive manufacturers join Carma Project, more incentives will be added, ultimately leading to our mission of eradicating this ongoing problem,” Mr. Gratton further explained.

To learn more about the program, how it works, and to sign-up, please visit

Craig Fitzgerald

Craig Fitzgerald

Writer, editor, lousy guitar player, dad. Content Marketing and Publication Manager at