TECH: GM’s Maven Car-Sharing Brand Expands

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Maven client

Maven is on the march: the General Motors car-sharing program has now expanded to five major markets in the U.S.

It’s been a quick ramp-up. More than one million miles have been logged by Maven members in fewer than four months, and Maven services are now available in New York City, Ann Arbor, Boston, Chicago, and Washington, D.C.

Maven City members will have access to Chevrolet, Buick, and Cadillac vehicles that are typically picked-up from parking lots located at strategic points around the respective cities. Members use their smartphones to reserve a vehicle by location or car type.

Next, they forward their preferences for climate control functions, music selections, seat position, and more. The smartphone is then used to unlock and crank up the vehicle remotely.

Maven apps

Clients are treated to the full car ownership experience combined with the convenience of car sharing. There’s access to Apple CarPlay, Android Auto, OnStar, SiriusXM radio, and a full range of 4G LTE wireless apps. In Chicago, pricing starts at about $8 an hour, which includes insurance and fuel, and there are currently 30 vehicles available at more than 15 sites throughout Chicago. Fuel cards are placed in each vehicle, and customers are asked to partially refill the fuel tank.

Maven Residential customers are treated to services similar to those offered to Maven City clients, with a few additional perks. Chicago apartment building residents will also have on-demand access to vehicles and preferred parking options. Vehicles are hand-delivered to clients at their convenience.

In Germany, peer-to-peer car sharing will be made available through the CarUnity market place. Since many residents of urban areas indicate that their vehicles are idle a startling 95 percent of the time, peer-to-peer car sharing is a good method for getting optimal use of their vehicles. Approximately 10,000 clients have already signed up for this service in Frankfurt and Berlin since 2015.

“Whether it’s driving to land the perfect job, meeting friends for a fun weekend or exploring the city, Maven enables our members to access transportation how they want it, when they want it,” said Julia Steyn, GM vice president of urban mobility and Maven. “As we continue to expand into key cities, more customers will see how Maven can provide next-gen freedom by seamlessly connecting them with people and places that matter.”

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S.M. Darby

S.M. Darby

I am a freelance author with over 25 years of experience as a professional, ASE certified automotive technician and shop owner, muscle car enthusiast, avid street racer, and classic car restoration specialist.