Volvo Wagons Get Sexy with the New V90

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It’s time to rethink how a Volvo wagon looks, as the old utilitarian boxes of yore have given way to the sinews of the new V90.

Volvo V90 Location 3/4 Rear

Volvo wagons have been the choice of buyers looking for upscale transport that was resolutely practical. Seeing a film character drive one quickly fleshes out their personality – at their core, they’re practical.

Volvo 960

The new V90 flies in the face image, as it is a Volvo wagon you could buy simply for its arresting styling.

Volvo V90 Location Profile

It’s part of the roll Volvo has been on since its acquisition by China’s Zhejiang Geely Holding Group; the XC90 crossover and S90 sedan have all been impressive. Now it’s the wagon’s turn, and it’s making a splash.

Related: Not for the US – New Kia Optima Sportswagon

It’s interesting that most of V90’s promo shots show it at eye level or lower, which accents its American-esque ‘longer, lower and wider’ proportions.

Here, the long hood and snub nose gives it an almost feline aggression.

Volvo V90 Studio Front 3/4

This overhead view adds “sleek athleticism” to the mix.

Volvo V90 Studio bird's eye view

Inside, things are bright.

Volvo V90 Studio Interior

Instrument panel styling is as striking and strong as the exterior’s, with bold flourishes and sharp detailing.

Interior Centrestack Right Volvo S90

The wood treatment is original and rich. The tightly-limned contours express a designer’s composed confidence.

Interior cockpit Volvo S90

Lots of friendly contours in the back seat…

Volvo V90 Studio Interior Rear seats

…along with nice mixes of materials.

Volvo V90 Studio Interior Rear seats

Mechanically, the V90 will likely offer a turbocharged gas engine (T5 – probably 250 hp), a turbo- and supercharged engine (T6 – 316 hp) and a plug-in hybrid (400 hp).

Doubtful the US would get the diesel, which features “PowerPulse”. This system uses a compressor to pull air from the air filter into a pressurized air tank about the size of a two-liter Coke bottle…

PowerPulse Compressed airtank

…and then it shoots it into the exhaust manifold, where it makes the turbocharger spin faster. Neat, eh?

PowerPulse Spool up

We won’t get the manual transmission that will also be offered elsewhere. But we will get the full suite of expected Volvo safety gear, like Large Animal Detection, which is built into the standard radar/camera system.

Interior Large Animal Detection 1

There’s also the aptly named Run-off Road Mitigation.

Run-off Road Mitigation

The body is a fascinating puzzle of different-strengthened steel.

Volvo V90 Steel cage with text

Safety aside, we keep coming back to the V90’s great body. Not a bad angle on it.

Volvo V90 Studio Rear

It remains to be seen whether the limp US demand for wagons will hamper Volvo’s efforts for the V90 to make its inroads. Whether you’re a wagon lover or not, you likely won’t mind seeing more of these on the roads around us.

Tell us in the comments – what do YOU think of the V90’s shape?