Do “December to Remember” Holiday Advertisements Work for Lexus and Others?

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Automobile manufacturers pull out all the stops a couple times per year to make the most of their sales potential.  One of the most apparent marketing initiatives always comes during the Christmas holiday season.  Lexus’ tag line is the “Lexus December to Remember” Sales Event.  Chrysler’s is called the “Big Finish 2014.”  A new study […]