In 2015, Does Buying a Luxury Brand Make Any Sense?

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There’s this piece of marketing jargon I once heard used at an auto show: “Democratization of luxury.” The eye-roll-inducing phrase is meant to describe the slow creep of once-premium features into your average car. Features that were once meant for luxury cars are making their way into entry-level cars. Is this the worst time to […]

Lincoln MKZ: Better As A Used Car?

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The Ford Fusion-based Lincoln MKZ has had a rough go of it. First, its 2013 launch was slowed by production hitches. Then, its exclusive features like inflatable seatbelts began migrating to the MKZ’s lesser Fusion brethren. Sales aren’t bad, but at a time when the Lincoln brand desperately needs its own marks of distinction, the MKZ has fewer […]