NEMPA/MIT Tech Conference: Technology isn’t the Key To Zero Emissions; It’s Getting People To Buy It

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CAMBRIDGE, MASSACHUSETTS – The biggest challenge for automakers in developing zero emissions vehicles isn’t technology. It’s convincing an American public weaned on cheap gas that their zero emissions cars are worth buying. That was the conclusion of the New England Motor Press Association/MIT Technology Conference at MIT last week.

Self-driving cars

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Some years ago, thanks to a loss in her eyesight, my wife had to give up her beloved Toyota Camry and become the passenger-in-chief. Ever since, she’s wanted an “autonomous vehicle,” a car that can take her somewhere entirely on its own. So when the latest version of Google’s experimental self-guided car made the news […]